Holiday Inn Express is a mid-priced hotel chain within the InterContinental Hotels Group family of brands. As an "express" hotel, their focus is on offering limited services and a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and short-term stays. The brand was first launched in the U.S. in 1991 and its first European location opened in Scotland in 1996. As of March 2015 there are over 2,300 Holiday Inn Express hotels worldwide. In Europe, the hotels were known as Express by Holiday Inn, but this variation was phased out during the Holiday Inn Global Brand Relaunch which was announced in 2007.
History
The first Holiday Inn Express locations opened in 1991, with three hotels opening in that year; plans at the time called for 250 locations to be open by 1995. The Holiday Inn Express concept was intended to target the "upper economy" market segment, offering limited service, low-price lodging.
Properties
Typical Holiday Inn Express hotels are built from corporate architectural prototypes, and tend to consist of 60-80 rooms, with a mix of suites and standard rooms in North America properties. Because the chain has been undergoing tremendous growth, the majority of Holiday Inn Express hotels are brand new or newly renovated.
Facilities
Most hotels in North America offer a fitness center with various equipment such as treadmills, indoor swimming pool and a hot tub.
Most Holiday Inn Express hotels offer a business center with equipment such as computers, printers, and fax equipment. Additionally hotels in the United States offer free local calls and free in-room wireless internet.
Food and beverage
On-site restaurants and lounges are not present in most U.S. properties, but many international locations offer food and beverage service.
Holiday Inn Express North America locations offer the company's "Express Start" breakfast bar. The self-service buffet generally consists of common breakfast offerings, including cereal, a hot meat product, a hot egg product, pancakes, biscuits and gravy, bagels and muffins, fruit, yogurt, and the brand's exclusive cinnamon roll. Beverages consist of milk and juice, along with its own "Smart Roast" coffee. European locations offer a continental breakfast style buffet.
ArrayMarketing
Starting in 1998, Holiday Inn Express started an ad campaign called "Stay Smart" ads that featured ordinary people achieving superior feats, such as averting a nuclear disaster or performing like rock stars. When questioned on whether or not they are professionals, they reply "No, but I did stay at a Holiday Inn Express," attributing their skills to their stay there. These ads have received positive reviews, and have been so successful they have crossed over into popular culture, being features in late night comedian jokes and political cartoons.
ArrayReferences
ArrayExternal links
- Holiday Inn Express Official Website
Interesting Informations
Looking products related to this topic, find out at Amazon.com
Source of the article : here
EmoticonEmoticon